Guy Kawasaki and Peg Fitzpatrick's "The Art of Social Media" was a very interesting read. Most required reading for classes in college tend to be dull and difficult to pay attention to, but this text was interesting, to-the-point, humorous, and easy to understand. The entire book is made up of different tips to try and use while utilizing social media in order to make your page, blog, business, etc. spread across the internet. This way, you are gaining a lot more publicity for yourself or your company.
There are tips in this book that seem obvious to me, such as how to mention someone in a reply on Twitter, or the advice "always post interesting and relevant content" as opposed to boring and irrelevant. However, I also learned more about social media than I ever thought possible as a result of the readings. Before reading, the only social media sites that I knew how to use were Facebook, Instagram, Twitter, and Snapchat, but now I know about dozens of other websites that could be of great use to me in my future career. I also know information about planning events and how to incorporate social media into those events, as well as how to interact with people via social media during important times.
Social media has become an important part of keeping up with change in this generation, and it may perhaps become even more important over time. This book gives not only people in the public relations/communications field a better idea of what to do in certain situations and on certain sites, but people in any field. Plus, it is actually enjoyable to read, and it being short and to the point helps readers to remember key tips more efficiently. This was the perfect book to have the students of Social Media Principles read, and I strongly recommend that anyone who finds social media useful should read it. I'm sure glad I did!