My mom, Katie Vachon, is an individual cabi stylist who sells cabi clothes to women. Cabi is a designer line of women’s clothing that is presented in friends’ homes or by private appointment. The company has been around for 13 years, and it strives to change the way shopping works for women while putting an emphasis on customer service. Although my mom works for the company, selling clothes, booking appointments and everything else that comes with her position is on an individual basis, including marketing her business.
Because I have learned so much about social media this semester in my social media principles class, I am helping my mom expand her marketing on social media. Hopefully, if I can use the knowledge I have gained about social media marketing to reach more potential customers on social media, she will gain more business in return. Some tips I have given her include answering any questions a potential customer might ask via social media right away, and post pictures of the clothes she is selling in cabi fans’ group pages on Facebook. Over break, I intend on helping her further.
I am thankful this class has given me the skills to market via social media, and I am happy I get to share this knowledge with my mom. I hope it helps!